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Event Details
"45% of users abandon websites with poor navigability, slow download times, or confusing content" Boston Consulting Group
The web is the place to be, especially now as shoppers seek bargains online and organisations seek to maximise their presence online.
But having a website and marketing it is not enough. There are several technologies that can help you maximise your investment online, to better understand the effectiveness of your marketing and the persuasiveness of your website.
Tonight's speakers will provide an overview of powerful and innovative technologies in the area of marketing, usability and web analytics that will help you gain a competitive advantage from your website. This will be an entertaining and informative event to learn how you can maximise the opportunity offered by the web.
Speakers:
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Andrew Hood, Lynchpin. Applying web analytics to understand your visitors and optimise your marketing spend.
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Edward Charvet, Trovus. Increasing marketing effectiveness from learning where your site visitors are coming from.
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Chris Rourke, User Vision. Applying eye tracking and usability to gain a deep insight to your customer's experience on your site. See eyetracking demo
This seminar is being held in association with the British American Project, with all proceeds going to support their work.
When & Where
Kettners
29 Romilly Street
Soho
W1D 5HP London
United Kingdom
Wednesday, May 27, 2009 from 4:00 PM to 6:00 PM (GMT)
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Hosted By
Lynchpin, Trovus & User Vision
The event is hosted in partnership by:
Lynchpin, a web analytics consultancy.
Trovus, who provide software and consultancy which helps clients take increasing value from their web presence.
User Vision, a consultancy dedicated to improving the user experience of clients' websites, software or products.
All proceeds from the event will go to the British American Project. The British American Project exists to help maintain and enrich the long-standing relationship between Britain and The United States.
